What's Next
When I launched 100 LBS STUBBORN, it was a tribute to a 20 lb body with a 100 lb spirit. He was the ultimate example of the positive lean; the power to choose the direction of your own life. It was a reminder to stop letting the world walk us and to start anchoring into the moments that actually matter.
As I've spent this year training for my next marathon and working toward my NASM certification, I've realized that anchoring isn't just a mental state. It is a physical science. To truly own the lead in your fitness, you have to understand the biomechanics (form, rhythm, speed, breath) of your own movement.
The End of the Drift
For too long, fitness has been stuck on a drift with generic plans and mindless reps that treat your body like a passive participant. I want to change that. Starting with a new layer for the brand, we are building educational technology designed to help you understand your own biomechanics.
Bridging Brain and Spirit
This isn't just another fitness tracker or standalone workout app. It’s an educational platform designed to sit right alongside your favorite training apps and run groups, bridging the gap between your logical brain and that stubborn spirit. Instead of forcing you onto a generic plan, we analyze your personal goals and provide comprehensive programming assessments to see if your current routine is actually moving you forward.
By evaluating your assessments and daily training data, the platform highlights hidden muscle imbalances, shows how they might manifest in your daily life, and suggests the exact adjustments needed to create total structural balance. We don't replace the workouts you already love. Instead, we give you the technical insights to optimize them, prevent injury, and write a story of vitality that is uniquely yours.
The Anchor is Just the Beginning
The dog who inspired this brand didn't just stand still. He chose his direction with total conviction. This new technology is how we give you the tools to do the same. We have built the gear to endure the journey. Now we are building the intel to help you navigate it.
Stay stubborn. Stay anchored.